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2022 Aloha Shirt Festival, Vintage Era Exhibit and Fashion Week Hawai‘i

Daily Event Schedule

October 13-15 at Outrigger Kona Resort & Spa

Events Free to Public

  • Fashion Fair Pop-Up Market with Live Entertainment (10am – 5pm)
  • Vintage Era Exhibit (10am – 5pm)

Bonus Events for All-Access Pass Holders

  • Runway Show** with priority seating (Thurs/Fri 4pm – 6pm, Sat 3pm – 6pm)
  • After Party with Live Entertainment (6pm – 9pm)
  • Makana (gift) bag
  • 2 drink tickets per day

Full Event Schedule*

*Please check back as updates are being posted as we finalize activity the details 

**Note: Oct 13 Runway show is “vintage” theme. Oct 14 & 15 are “contemporary”

Group Discounts for 5 or more

  • 3 Day All-Access pass: $10 off each ticket (use promo code: GROUP3DAY)
  • 1 Day All-Access pass: $10 off each ticket (use promo code: GROUP1DAY)
  • Groups of 5 or more people will be listed as a supporting sponsor


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The Hotel

78-128 Ehukai St
Kailua-Kona, HI 96740 United States
+ Google Map
(808) 930-4900
View Venue Website

Reservation group code:  221013ALOH

For more details check out our event room reservations page

Outrigger Kona Resort and Spa

Perched above the lava-rock cliffs of Keauhou Bay on the lush southern end of the Kona coast, the captivating 22-acre Outrigger Kona Resort and Spa offers stunning views of the Pacific Ocean, where graceful manta rays swim right up to the shoreline. Some of the most significant cultural treasures in all of Hawai‘i come to vivid life through our guided cultural tours, the immersive Feast and Fire Luau, boundless ocean activities and interactive Hawaiian arts and crafts.

Outrigger Hotels is a Honolulu-based luxury hotel chain and management company that operates hotels, condominiums, and vacation resort properties in Hawai‘i, the Asia-Pacific region, and the islands of the Indian Ocean.

The company’s mission and philosophy is to perform at the highest quality–providing guests with distinctive hospitality and service. 

Like the ancient voyagers who gave us our name, we were born with a passion for discovery. Polynesian navigators boldly traveled vast, uncharted distances, driven by an unlimited desire to explore the world beyond the horizon. It was a world they greeted with open arms and, as hosts, we follow their example. We believe graciousness is the purest expression of the human spirit, infused with natural kindness and an effortless warmth you may have never experienced before.

Reservation group code:  221013ALOH

For more details check out our event room reservations page

The Basics

The Aloha Shirt Festival is a venture of hospitality. A way to bring both traditional and contemporary wearable arts folks together to share a moment in time celebrating Hawai‘i’s contributions to the global fashion industry. Tradition says that we can do more when we get together and that connecting impowers us to achieve change.

The event showcases fashion designers and crafters, allows brands to display their latest collections to locals, buyers, visitors and the media. With social media and livestreaming the events will influence global resort wear trends for the current and upcoming fashion seasons.

Embracing local culture is what travel is all about.

The Aloha Shirt Festival seeks to share and expand knowledge of Hawai‘i’s traditions, connection to the environment and desire to preserve. Recognizing the overwhelming inspiration the place provides, we welcome others who are also stirred by the beauty, culture, environment, and the “spirit of aloha” and we bring to the table, several topics that could generate positive change for people and the planet.

Fashion Fair – Designer Pop-Ups

The chance for consumers to get up close and personal with their favorite companies in a truly immersive setting.

Event-style pop-ups where the press and public can attend can generate a ton of buzz for your brand. By leveraging the exclusivity of the occasion, you can use the event to pique interest. opportunity for customers to see, feel, and experience your brand. With that in mind, you can use your pop-up shop to provide a unique, immersive environment.

The media will be your friend in getting the word out. Reach out to local publications to see if you can earn a feature and draft a press release to see if you can earn coverage.



“Every passion borders on the chaotic, but the collector’s passion borders on the chaos of memories.” 

A special award will be presented to Kona residents, Gwen and Evan Olins for their life-long commitment to the collection and cataloging of Aloha wear and Hawaiiana. 

Explore the history, artistry, and production of Hawai‘i’s enduring fashion statement, the Aloha Shirt. This exhibition of over sixty objects, including original textile artwork, production sketches and swatches, advertisements, and vintage shirts tells the story of an industry that has left an indelible mark on fashion in the United States and the world.

The exhibition includes selections from private collections including those of Gwen and Evan Olins.

The Party

Island people have a welcoming nature. We love getting together to connect with others and we love including Hawai‘i’s music and dance. We take pride in mastering the Hawaiian value of Mea Ho’okipa (hospitality). We love giving out lei and makana (gifts) and cocktails! And we appreciate the distance some have traveled and the feeling that someone has taken time to make sure that everyone feels comfortable and has a good time.