The chance for consumers to get up close and personal with their favorite companies in a truly immersive setting.
Event-style pop-ups where the press and public can attend can generate a ton of buzz for your brand. By leveraging the exclusivity of the occasion, you can use the event to pique interest. opportunity for customers to see, feel, and experience your brand. With that in mind, you can use your pop-up shop to provide a unique, immersive environment.
The media will be your friend in getting the word out. Reach out to local publications to see if you can earn a feature and draft a press release to see if you can earn coverage.
Living the Look
Hawai‘i is a pretty laid back place where casual is the norm. Many Hawaiians and locals wear aloha shirts practically every day including at work, parties, to dinner, or just a casual bbq. They’re everywhere. In fact, a nice button up collared aloha shirt is considered formal dress in a lot of places on the islands, wearing all sorts of aloha shirts ranging from sun-faded vintage to custom fitted and traditional graphic patterns puts paradise within your grasp.
In 1916, Hawaiian music was the rage in the U.S. and Hawaiian records outsold all other genres, while ukuleles were so ubiquitous in college dorms and upper-crust nightclubs that the New York Tribune ran a full-page illustration of an imagined “Ukulele Square, the Hawaiian Quarter of New York.” Aloha shirts (aka “Hawaiian” shirts) can be traced to the 1920s or the early 1930s, when many mainland Americans longed for the never ending summer life style that Hawai‘i offered.
During the Great Depression, Americans again cast their eyes toward Hawai‘i, co-opting another piece of Hawaiian culture: the Aloha Shirt. Aloha shirts originated when local Japanese adapted kimono fabric for use in men’s shirting. The shirts achieved some popularity among tourists to Hawai‘i and have found greater commercial success as time went by. Service members returning to the mainland from the Pacific made the signature apparel more popular than ever and everyone—from Elvis to the decidedly unhip Richard Nixon—seemed to have an aloha shirt. American heroes from three-time Olympic swimming champion and surfing pioneer Duke Kahanamoku to singer Bing Crosby have lent their names to particular brands.
Aloha shirts are an authentic way to share the local culture without concern. Aloha shirts are an inclusive garment that locals and tourists both enjoy. There is merit in reuse, repurposing, shopping secondhand and valuing vintage.
Attendees get to know local designers, and start building their own wardrobe of authentic or even vintage aloha shirts to take a slice of island life back home with them.