Telly award winner, Vince Keala Lucero, grew up spearfishing and surfing the oceans of West O’ahu. He attended the Kamehameha Schools, where he was chosen to produce an award winning documentary on the 6th Festival of Pacific Arts. Studying tv/film at Loyola Marymount University, his senior project was the very first music video of the Black Eyed Peas; “Fallin’ Up.” Post graduation, he joined Swank Audio Visuals, and at 23, became the company’s youngest manager at the Four Seasons Newport, and later the Ritz Carlton Kapalua.

Returning to O’ahu to form videography and A/V company AFP, Lucero focused on work as a Cinematographer, lensing indie favs of the Hawaii International Film Festival like “Public Access,” “Valtor,” “Symphony for One,” “Wahine O Ke Kai,” and PBS Documentary Feature “Na Kamalei: Men of Hula.” Using his instincts as a hula dancer, Lucero captured the story of Robert Cazimero’s Halau Na Kamalei as they swept the Merrie Monarch Hula Competition. The film took the Hawaii Filmmaker Award, and Best Documentary at the Hawai’i International, Los Angeles Asian Pacific, San Diego, and San Francisco International Film Festivals.

As a native Hawaiian filmmaker, Lucero is committed to developing works from a unique perspective. Throughout his 14 years of filmmaking, his passion has always been to produce works that positively affect the way people think about their impact on the environment, their communities, and themselves.