Press Release: First Ever Aloha Shirt Festival and Fashion Week Comes to Kailua, Kona


First Ever Aloha Shirt Festival and Fashion Week Comes To Kailua Kona

Event Seeks to Highlight and Sustain Hawai‘i’s Wearable Arts and Environment

Na‘alehu Theatre announces the 1st annual Aloha Shirt Festival and Fashion Week Hawai‘i being held at the Outrigger Kona Convention Center from Thursday, October 13th to Saturday, October 15th 2022 from 10am to 10pm daily.

The Aloha Shirt Festival is a venture in hospitality bringing both traditional and contemporary wearable arts together to share a moment in time celebrating Hawai‘i’s contributions to the global fashion Industry. 

The event will offer vintage (Aloha shirt?) exhibits, sales and appraisals, music and entertainment, an exciting fashion runway featuring vintage and repurposed (clothing?)  showcasing local designers, fashion collections and wearable art designs, traditional and cutting edge workshops, pop-ups, presentations, hair and make-up shows, tasty local  and vintage food and beverage, and manta watching! 

Tickets $10 to $300 (all inclusive) available at:

“Hawai‘i Fashion Week seeks to share knowledge of Hawai‘i’s traditions, connection to and the desire to preserve, embrace and protect the environment. By bringing together global resources and environmental and cultural campaigns we can strive to make the local industry more sustainable”, stated Chelle Pahinui, Executive Director of Na‘alehu Theatre.

“The Aloha Shirt Festival strives to influence global resort wear trends for the current and upcoming fashion seasons”, stated Fashion Week Director, Swan Elliot, Principal of Focus Hawaii Modeling and Talent Agency  “Recognizing the overwhelming inspiration Hawai‘i provides, we welcome others who are also stirred by the beauty, culture, environment, and the “Spirit of Aloha” to attend this event. 

Using both an in person and digital platform the event will feature exclusive multimedia content with elements of the event available to both the public and trade audience globally to enable collaboration and bring together fashion, culture and technology.

“We are very thankful for the generosity and commitment of our partners, suppliers and supporters on this first annual event.” Pahinui shared. 

Official partners: Outrigger Kona Resort and Spa, Focus Hawai‘i, Sustainable Coastlines, and Global Fashion Channel. 

Official Suppliers: Koloa Rum

Official Supporters: Hawai‘i Tourism Authority, Hawai‘i Island Visitors Bureau, and the County of Hawai‘i.

Media Contact: Elizabeth Cloris


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